Operations Management 3M's Product Design/Innovation Essay

Operations Management 3Ms Design and diversity - Essay ExampleThis essay demonstrates that the main roadblocks that atomic number 18 faced by 3M in applying their policy are selecting the right product concept. The screening process is very vital for 3M management because they are under pull to select a concept that has cable potential and signifies innovation. 3M indeed has made a distinguish for itself in the business world. The companys commitment towards innovation and creative designing has given it a intelligible identity. Most of their products are not just rated high for their utility but also for their designs. The products that are make by 3M are considered to be few of essential products by customers. The company has also not kept their business restricted to one domain. 3M is a good example of how creativity can be united with utility. The operations management of 3M with respect to their designing and innovation is a well coherent process. 3M recognizes the cust omers demand from a particular product and does thorough research regarding the need for the product by the customer before embarking a new design. This paper makes a conclusion that 3M has been very successful in incorporating the basic requirements of the customers in their products. In addition, the operations management of 3M balances the information acquired from market survey and analysis with their products design and innovation. Also, 3M has also been able to represent themselves as a global brand, that signifies innovation as a solution to the need of the customers.... However the tint alone with the support of excellent functionality and utility will not help the company to sell the product. A product must first address a specific need of the customer. Many companies acknowledge the immenseness of product design and innovation in capturing new market. Innovation is the pulse of building new business (Takala & Keinonen, 2006, p.27). 3M is one of those companies which rec ognise the importance of innovation in business development. 3M initiated a corporate culture that boost intrapreneurship. The company is acknowledged for vertical organisational structure. The success of 3M has often been given by the management to the ability of the employees to defend a creative bent of mind. During the period of 1985-2000, the company was awarded the top three ranking by pile magazine for their culture of innovativeness more than other corporates. In 1995, 3M also won the prestigious award of case Medal of Technology, the U.S governments apex honour for innovation. 3Ms spiritual founder Ex chief operating officer William L. McKnight is considered the main driving force behind the companys philosophy of encouraging innovativeness amongst employees. The cornerstone of 3Ms success is attributed to the innovation capability of the employees. Company Overview 3M was founded in the year 1902. The company was initially into mining and gets the name from, Minnesota Mining and Manufacturing Corporation (3M). The company has diversified since then and has operations varying from technological issue to house hold products. The company has reported to have predicted the revenue in the year 2011 to be mingled with $29 billion to $ 30.5 billion. The product ranges offered by 3M ranges from Post Its, respirators, computer arms to Scotch